After displaying a “preview call history” function for several months, Google has now started to display some data in the report.
Google started displaying a call history tab in Google My Business in October 2020. The information, however, was blank but now real caller details are displayed, such as the caller’s name and phone number, as well as the time and date of the call.
Google is informing company owners about this forthcoming feature via the Google My Business page.
The date of the call, the caller’s contact number, and missed call or non-answered, everything can be accessed. You may also use the call, copy, and history buttons to call them back, copy their phone number, or view their call history, which indicates how many times they’ve tried to reach you. The number of answered and missed calls for the time frame is shown on the left.
Customers’ calls appear on the “Calls” tab in Google My Business whenever they use the “Call” button on your Business Profile, according to Google. Also, calls are saved in the “Calls” tab for 45 days.
This tab shows a list of recent calls, missed calls, and other details. Customers will contact you using a forwarding number rather than your profile number until call history is enabled. Customers will be able to see your actual phone number but when the “Call” button is pressed the forwarding number would be used. Google builds a forwarding number for consumers to use instead of the number on the company profile in order to track calls from GMB profiles. You’ll hear an automatic message at the start of a call that states “Call from Google”.
One major explanation that a company does not want to opt-in to call history is that it hides the company’s real phone number. This may be a problem for some people, but it may not be for others. Whether or not this is significant depends on how important it is for the company to be called using their real phone number.
Call history, a modest feature, may help small businesses boost customer experience and secure additional revenue.
As it’s difficult to answer all of the calls, and missed calls are a much bigger problem for any business now and during COVID. These reports can assist the owners in determining who they can call back sooner or not at all.