Challenge
In July, the website was penalized by Google and traffic to it almost totally stopped. The client did not actually feel the pinch because in the very first place, even though traffic was coming in, none of it resulted into leads nor business. This time, not only there was still no leads, there was also no traffic coming in.
DigiWolves took over the client in late October 2018 and we immediately went to work. We contacted Google to disavow all the spammy backlinks and rubbish “thin content” that was linking back to the client’s website.
Next, we started creating strong content and silo-ing these to their important product pages to give “topical relevance” to each product. Then, we did banklink outreach to related blogs and also increased local/international citations for the site.
Our team worked hard to speed up the site by reworking on its internal site structure. We also optimized each and every page of the site by putting proper schema markups, header-tags, descriptions, etc.
One other major challenge of the site was because of its 2 different languages (Spanish and English). Each of the language version was totally cannibalizing the other in terms of keyword ranking in Google. This resulted in what we call the “Google dance” where Google does not know which page in the site is to rank for the targeted keywords.
Our SEO Solution
We splitted up the site into 2 different sub-domains and optimized them separately. The Spanish version was optimized for local search and the English one for international.
At the same time, we helped them claim their “Google My Business (GMB)” asset and linked it to the local Spanish version of the site. This totally helped to rank highly in Google’s Spain database for local search and also on Google Maps.
After we took over, the website came out of the Google ban in early 2019 and traffic has been soaring ever since.
The manufacturer has increased its sales support team just to reply to dozens of incoming and genuine leads per week. All of them came from global and local clients that found the website using hundreds of high-intent product search terms in Google.
The Result of Our Work
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Results
From The Client
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