What is Schema Markup and How to Use it

schema markup

One of the most powerful and least used techniques to boost your SEO is Schema markup. Yes, it is least used as it is the latest evolution in Search Engine Optimization.

In this article I will share the basics of Schema Markup and its advantages as well. Once you get to know the basic concept of this markup technique, you can boost your website in search engine result pages easily.

What is Schema Markup?

The top search engines i.e. Google, Yahoo, Bing and Yandex collaborated to create Schema.org, in 2011.

Schema markup is basically made for the benefit of users. By using this, Search engine not just index the data but understand it as well because of schema markup implementation (and I was thinking SERP only do indexing with the help of coding). Well, It tells the search engine the type of your website.


Let’s take an example, if Uncle Jacks is appeared on search engine and to make it simple, the webmaster feed the information that it’s the name of a food/restaurant then it would be easy for the user to get to the right destination no? By doing this, several Uncle Jacks can be separated due to the type of the website (well, at present everyone knows who is Uncle Jacks). It was just an example though.

Schema.org says:

“Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag.

 For example, <h1>Avatar</h1> tells the browser to display the text string “Avatar” in a heading 1 format.

However, the HTML tag doesn’t give any information about what that text string means—”Avatar” could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user.”

Schema markup, Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in results on search engine result pages.

Schema.org is a website to make it simpler.

Uses of Schema Markup:

  • Articles
  • Local businesses
  • Restaurants
  • TV episodes and ratings
  • Book Reviews
  • Movies
  • Software Applications
  • Events
  • Products
  • Businesses and organizations
  • People
  • Recipes
  • Videos

There are several markup types — from kids stores to medical stores. There’s always a good chance to have an itemscope and itemtype association.

One studies shows that there is a better ranking of the websites on search engine rank pages than the websites without markup. It’s not cleared yet that the results are due to only schema markup.

As this technique is bit new and advanced so, many websites are lacking this advancement. Let’s take an advantage and shine on the first page of search engine!

Now, let’s talk about how Schema markup works

Schema markup will help you to rank better, look better, and do better in the SERPs and in front of users. Now follow these steps below:

1.   Go to Google’s Structured Data Markup Helper.

structured data markup helper

2.   Select the type of data that you plan to markup.

For example: article if I do this for Article submission.

3.   Paste in the URL of the page or article that you want to markup.

4.   Highlight and select the type of elements to be marked up.

5.   Create the HTML.

6.   Add schema markup to your web page.


Isn’t it super simple?


Step 5 looks horrible for non-coders, right? But don’t worry, it’s all just a click away.


Schema is much easier to apply than it seems to and it’s the best practice that you need to implement to your webpages and see the difference.


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