Overview:
We had a client in the travel industry, for more than 10 years, initially relied on old and referral leads. After attempting Google ads independently, they recognized the necessity of a PPC expert. Then they approached us, we analysed their goals and made a comprehensive campaign optimization plan.
What we did:
- Competitor Research: Reviewed their packages, offers, landing pages
- After discussing with the client, we improved the offering and landing pages.
- Targeted tour packages related keywords, some competitor’s keywords.
- Started remarketing Ads
- Made better use of negative keywords to filters low-quality clicks
- Better campaign management.
Result:
- 260.42% Increase in lead generation
- Able to save up to 23% more on each lead.
