Objectives:
- Double the number of potential customers.
- Lower the costs of generating those prospects without increasing our client’s monthly average budget.
Strategy:
Online marketing campaigns for dental practices especially for implantology was a big challenge because competition is aggressive and CPC for keywords can be 2-2.5x higher than other related niches.
Solution:
- Focusing our online marketing campaigns to promote a niche: implantology.
- Campaigns: Google Ads Search and Remarketing Google Ads.
- Creating a dedicated landing page for implantology.
Targeted Areas:
- Visible contact form in the first-page scroll
- Strong headline
- CTA in the first-page scroll
- Benefits section
- Text targeted a specific level of audience knowledge
- Testimonials (social proof)
- Highlighting the price offer and creating a sense of urgency
- Use of photo and video content
- Use of before / after images
- Give up on the use of the phone number on the page
Results:
- The conversion rate increased by 225,9%
- The cost per conversion decreased by 2.5%.
GOOGLE ADS CAMPAIGN WITHOUT DEDICATED LANDING PAGE: AVERAGE CONVERSION RATE OF 1.04%.
GOOGLE ADS CAMPAIGN WITH THE NEW LANDING PAGE, CREATED BY TODAY’S AGENCY: AVERAGE CONVERSION RATE OF 3.39%.