STRETCHING EXERCISE COURSE 

STRETCHING EXERCISE COURSE 

BEFORE: 

The client already had an established online presence through their search engine optimization (SEO),

Also, they wanted to expand their online sales with the help of Google Ads.

The Analytics showed that over 99% of the traffic visiting their website left without buying their online course.

AFTER:  

Strategies we used: 

So, I created search campaigns around two online products: basic & advanced stretching courses.

We noticed that 25% of the budget was dedicated to a remarketing display campaign. By creating a remarketing campaign we were able to target people who have visited their website but left without converting.

Than we built-up a large list of negative keywords to prevent low-converting searches.

Than we created high-converting landing pages that had multiple call-to-action, video testimonials from students talking about the course, and 5-star reviews to increase their conversion rate by emphasising their credibility online.

Our Achievements in 12 months:
1. Amount Spent: $37.4K
2. Number Of Visitors: $83K

3. Average Sale Value: $1500

4. Total Conversions: 594

5. Total Sale value: $891,000

6. ROI: 23,723%

RESULTS: 

 The client is able to generate 30 new sales per month.

They were able to generate new sales per month at the cost per rate sale of $60.

The average order value is $200  

They were able to generate that  result in about $6000 of revenue/month.

This case study shows the power of data-driven Stretching teacher  who want  low-converting websites by either re-building their site or by creating dedicated landing pages for their paid traffic.