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  • September 28, 2023
  • by Laxman

GROWTH OF SEARCH RESULTS 

This Case study shows the growth of search results in the past 5 months i.e from 8 Sep 2022 to 31 Jan 2023. 

Initially, When we started in sep 2022 we have,

  • Clicks: 46;
  • Impressions: 5.14K;
  • Average CTR: 0.9%;
  • Average position: 42.7.

In this I did a set up a new site on a 7-year-old domain that was never used for anything good. Wrote few articles based on keyword research and  “forced” Google to crawl them. Then, I noticed my mistakes or improvements opportunities.

Then for the month of October 2022, we have,

  • Clicks: 516 (+1021%);
  • Impressions: 28.5K (+454%);
  • Average CTR: 1.8% (+100%);
  • Average position: 25.5 (+67%).

Here, I used a few high- quality backlinks. Then, I used an attractive image that makes people want to click. 

Then for the month of November 2022, we have,

  • Clicks: 2.4K (+365%)
  • Impressions: 45.8K (+60%)
  • Average CTR: 5.2% (+420%)
  • Average position: 29.3 (-13%)

For this month, my strategy was almost the same. I just wrote more articles and tried to acquire new backlinks. What I changed is the way of writing titles.

Then for the month of December 2022, we have,

  • Clicks: 4.18K (+74%)
  • Impressions: 123K (+173%)
  • Average CTR: 3.4% (-52%)
  • Average position: 21.1 (+38%)

Here, My focus was on monitoring my rankings, writing new content and improving existing articles

Then for the month of January 2023, we have,

  • Clicks: 7.02K (+68%)
  • Impressions: 265K (+115%)
  • Average CTR: 2.6% (-31%)
  • Average position: 19.7 (+7.1%)

Here I keep naturally acquiring backlinks, but they were very low quality this month.

Then for the month of February 2023, we have,

  • Clicks: 13.6K (94+%)
  • Impressions: 446K (+66%)
  • Average CTR: 3% (+15%)
  • Average position: 17.7 (+11%)

This is the month where I can see the great changes of growth.

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