The majority of SEO professionals will begin a campaign by doing a comprehensive audit of the website.
And there’s a good explanation for it: a technical site assessment helps one to really appreciate what has to be accomplished in order for the site to meet its objectives.
- Competitor analysis and research
- Study of keywords and SERPs
- Analyze the user experience (UX)
- Analysis in technical and site-wide nature
- Page and content-level analysis
- Link analysis
In a brief, website auditing will assist you in obtaining answers to the following main areas of strategy development:
- Be aware of the website, the company, the target market, the current situation, and the actual needs
Understanding all about your client’s website is the first step toward any good SEO campaign. This process determines the goals of the campaign by determining:
- Website Type (and Size)
- Nature of Business
- Real demands
- Their current situation
- Problems and challenges to be identified
As soon as you’ve finished your initial audit, it’ll be easier to pinpoint these regions: Budget, competitiveness, and site issues.
Issues with the site – which you’ll mainly discover using checklists during the audit. Here are several technical SEO checklists to get you started (depending on the client’s profile and needs):
- Local SEO
- Technical SEO
- Ecommerce SEO
- Mobile SEO
- Coming up with solutions
The following conclusions from your audit and analyses will also be stringed together to address common SEO and traffic-related problems:
- Knowing what prospects exist for us to capitalize on in order to gain traction
- Taking care of the site’s main problems
- Actions we do take to meet the site’s current needs
Be sure to place a high priority on items that would result in both immediate and long-term campaign results. You should be able to plan and implement result-driven SEO techniques by combining both of these perspectives.
- Determine the strategic objectives for the campaign
Each role and activity in your plan should be in line with your client’s business objectives. Ascertain that any of your weekly targets would have a positive effect on your campaign’s long-term objectives (build on small wins to get big wins).
- Improve the overall functionality of the platform by improving its design, material, and prestige (links).
- Increase your revenue (or boost your brand awareness) by increasing your search exposure.
- Improve organic traffic by enhancing the site’s content consistency and user interface.
If the targets are, they can be well within reach if you have the right attitude, strategy, and tactics in place.