Overview:
Background Theme music is one of the largest music schools with a view to provide the best quality music learning with experts across 5 states in India. They want to increase the nu
mber of leads their ads were generating.
Challenge:
The challenges we faced while working on this project,
- Despite targeting a highly competitive market, the available budget was really low ($3500).
- We had to make improvements to the campaign without increasing their ad budget to build initial trust that paid Acquisition is the right channel for them,
The Strategies:
- Based on an analysis, we create new campaigns and ads.
- Perform on the current data, take advantage of new formats and build the campaign from scratch.
- Identified a great gap in the market to fill.
- Provided a combination of course + musical instruments
Results when they are managing ads on their own:
Results when I took the project to give them better results in less than 45 days
Within the first 45 days of setting everything from scratch,
- The number of conversions increased from 9 leads to 256 leads
- 50 % less than the previous cost per acquisition and less CPC
Results:
- Order value of Course — 500 $/ 3month course
- Upsell value — Keyboard [400 $]
- Conversion % from leads to sales Qualified -44 % approx which was previously 0.62%.
- Increase in leads by -2744 %
- Lead count increase from 9 to 256.