Role: GBP Manager
Client: Multiple AC Service Businesses
Goal: Enhance local search visibility and drive website traffic for key AC service keywords.
Challenges
- Outdated Website Infrastructure: Limited customization options hindered on-page SEO optimization.
- Inconsistent Business Information: Multiple past business names complicated local NAP (Name, Address, Phone number) citation management.
- Limited Content and Link Building Opportunities: Scarce company news and events restricted content creation and link acquisition.
- Resource Constraints: Maintaining consistent blog content on HVAC topics proved challenging.
Audit Findings
A comprehensive analysis revealed several critical areas for improvement:
- Suboptimal Website Structure: The website failed to adhere to local SEO best practices.
- Insufficient Online Reputation: A dearth of customer reviews and limited local citations impacted search engine ranking.
- Weak Authority and Backlink Profile: Low domain authority and a sparse backlink portfolio hindered search visibility.
- Performance Issues: Slow website speed negatively affected user experience and search engine rankings.
By clearly outlining the challenges and audit findings, you’ve set the stage for effectively demonstrating how you overcame these obstacles and achieved the project goals.
To further enhance your case study, consider adding:
- Specific metrics: Quantify the initial state of the website (e.g., search rankings, website traffic, conversion rates).
- Detailed strategies: Explain the specific actions taken to address each challenge (e.g., technical SEO improvements, review generation campaigns, citation building tactics).
- Measurable results: Showcase the impact of your efforts with concrete data (e.g., increased search rankings, higher website traffic, improved conversion rates).
By providing a clear and data-driven narrative, you can effectively communicate the value of your work and demonstrate your expertise as a GBP Manager.
