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MORE AWARENESS AND INCREASE IN VOLUME

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MORE AWARENESS AND INCREASE IN VOLUME

BEFORE:

The podiatrist had a nicely designed website but it wasn’t optimised  for paid search.

Then we need a dedicated landing pages with call to action, clickable phone numbers, and a pop-up form to schedule appointments.

Their monthly budget was about $600/month which wasn’t a good budget for real results.

AFTER:

Strategies we used: 

So we implemented a manual bidding strategy to get the lowest cost per click.

Then we created 2 landing pages. One for the general care patients and the other was for surgeries.

The need for creating 2 landing pages was to make sure that the visitors land on the page according to their requirement or for the service they were searching for. 

Then we decided to show ads to the mobile device users instead of both mobile and desktop users. And we did this due to the low budget.

Our Achievements in 6 months:
1. Amount Spent: $5.62K
2. Number Of Visitors: 5.43K

3. Average Sale Value: $1200

4. Total Conversions: 164

5. Total Sale value: $196,800

6. ROI: 3401%

RESULTS: 

 As a direct result of the campaign, they were able to bring more patients to their clinic.

  Within the time period of first 3 weeks, they were able to increase their volume of appointments by 25% 

  After all this, they were able to bring an average of 15 new patients per month at a Cost Per Acquisition of $45.

This case study shows the power of data-driven podiatrists who want to create more awareness of their clinic and increase the volume of patients.

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