Over a two-year period, I developed and implemented a comprehensive SEO and local SEO strategy for an eye care clinic/optometrist. Remarkably, we achieved top results for several crucial keywords within just three months.
SEO Strategy Implemented:
- Technical SEO: Optimized the website’s structure and performance to enhance crawlability and user experience.
- On-Page SEO: Enhanced the content and HTML source code of individual pages to improve search rankings.
- Local SEO: Targeted local search results to increase visibility in the clinic’s geographical area.
- Content Marketing: Created and distributed valuable content to attract and engage the target audience.
- Link Building: Acquired high-quality backlinks to improve the website’s authority and search engine rankings.
- Social Media Engagement: Leveraged social media platforms to boost online presence and drive traffic to the website.
Results:
Within three months of implementing this strategy, the clinic experienced substantial improvements in online visibility. They secured top rankings on Google Maps and local search results for several key search terms, significantly enhancing their local presence and attracting more clients.