STRETCHING EXERCISE COURSE
👉 The client already had an established online presence through their search engine optimization (SEO),
👉 Also, they wanted to expand their online sales with the help of Google Ads.
👉 The Analytics showed that over 99% of the traffic visiting their website left without buying their online course.
Strategies we used:
👉 So, I created search campaigns around two online products: basic & advanced stretching courses.
👉 We noticed that 25% of the budget was dedicated to a remarketing display campaign. By creating a remarketing campaign we were able to target people who have visited their website but left without converting.
👉 Than we built-up a large list of negative keywords to prevent low-converting searches.
👉 Than we created high-converting landing pages that had multiple call-to-action, video testimonials from students talking about the course, and 5-star reviews to increase their conversion rate by emphasising their credibility online.
Our Achievements in 12 months:
1. Amount Spent: $37.4K
2. Number Of Visitors: $83K
3. Average Sale Value: $1500
4. Total Conversions: 594
5. Total Sale value: $891,000
6. ROI: 23,723%
The client is able to generate 30 new sales per month.
They were able to generate new sales per month at the cost per rate sale of $60.
The average order value is $200
They were able to generate that result in about $6000 of revenue/month.
This case study shows the power of data-driven Stretching teacher who want low-converting websites by either re-building their site or by creating dedicated landing pages for their paid traffic.