Overview:
The business named PictureMe hired us to generate more leads to grow their customer base and get new service contracts. They already had a website that had been custom built by an agency.
Things needs to be done to get more leads:
Generate more traffic.
Improve keyword search position.
Showcase their point of difference and unique selling proposition.
The website was hard to update or make changes.
Strategies:
New website design, style and content for the photography business.
Suggestions to the renaming of tours & courses to be more identifiable.
Business with SEO copywriting for the website to describe the brand.
Competitor research to identify keywords and topics.
Unique selling propositions and brand positioning statements.
Rename all images.
Google Analytics & Google Search Console reporting for the new website.
Design and build a new website using WordPress and the Elementor Page Builder
Results:
300% Increase in website visitors years on years
40% increase in average time on the website.
Highest Organic Search volume over 50% in 12 months
Top 10 Google Keyword Positions in 90 days
Mobile friendly website
