Overview:
A travel agency helps users to organise, book, and track the trips efficiently. The online travel portal helps users track real-time ticket pricing and check the availability of flights, trains and buses.
Objectives:
- Increase non-branded clicks by 10% during the first four months of engagement
- Increase organic sessions by 10% during the first four months of engagement
Challenges:
- Discrepancy between desktop and mobile website
- Improper and non-contextual internal linking
Solution:
- Mobile Friendly Website
- Contextual Internal Linking
- Header, Title, and Meta Tag Optimization
Results:
- 133% Increase in keywords ranking on #1 position
- 20% Increase in Non-Branded Clicks
- 14% Increase in Organic Sessions
