How we grew client’s Traffic to 120k/ Month
In this case study, I am going to show you our main goal, which was to boost the traffic of our client’s website through organic search. Also, we wanted the client to rank for more competitive keywords.
Low Traffic: When I started out for this case study, our client’s monthly traffic was a little less than 100K. Sure, that’s quite a lot of traffic, but we were looking for ways to take it to the next level.
However, growing traffic in such a competitive way was a challenge in itself. And that’s where our SEO strategy comes in.
The Strategies we Used
To grow our client’s website traffic, we planned a new SEO strategy, focusing on extensive keyword research, on-page optimization, powerful content planning, and more.
- Backlink Audit: The first thing I checked was my Clients Backlinks. There were many backlinks from a few thousand domains.
However, that means that we needed to audit the client’s backlink profile well.
There were chances that some of the links were bad links, which were having a bad impact on their site’s SEO. It was important for us to spot those links.
After analysing the client’s link report, we first got a snapshot of our client’s backlink profile from Semrush.
RESULT:
Improved Backlink Profile
There was a massive jump in the number of dofollow and nofollow backlinks the client’s site had. The total number of backlinks shot up to 389K from over 7,200 referring domains.
Most of these links (69%) were dofollow links while nofollow backlinks constituted only 32% of all backlinks. These backlinks helped improve their off-page SEO.
Here is the snapshot of the result:
- Perfect On-Page Optimization & Timely On-Page Audit
In this next step, we are going to check the client’s site for on-page SEO parameters.
This is important because even the best content won’t rank well in organic search results if it’s not optimised well.
To ensure that our client’s website passed all these checks, we conducted timely SEO audits using Semrush. It helped us get a detailed idea of where the site stood in terms of on-page SEO.
- Keyword Research and Competitor Analysis
In this section, we have discussed the next important part of our strategy – keyword research and competitor analysis.
To improve our client’s site ranking in the SERPs, it was important to target the right set of keywords.
Keyword Research
Before we started writing any post, we conducted thorough keyword research for better SEO targeting. We selected keywords that had good search volume, high CPC, and low competition.
Selecting low competition keywords made it relatively easier for us to rank the client’s site higher for those keywords.
Competitor Analysis
Along with keyword research, we also conducted in-depth research about the SEO strategies of our client’s direct competitors.The goal here was to understand how well their competitors ranked for the keywords that we were targeting.
- Solid Content Planning and Publishing
Content played a central role in the SEO strategy that we devised to grow our client’s traffic.
Strategic Content Creation
Content is the main point of any SEO strategy, that’s why we started creating creative ideas for our client’s blog posts and infographics based on the selected keywords. The idea was to create content that could rank higher than others and attract backlinks too.
User Intent-Focused Content
Another important thing that we have talked about in this SEO case study is how we created content focusing on user intent.
We did this to ensure that their content aligns well with the expectations of searchers. As a result, it helped us boost the time readers spent on the client’s website.
For example, note how the post below serves the basic intent behind the search request.
Content Upgrades
Yet another strategy that we employed was to update the already-published content on the client’s website.
In this part of the SEO case study, we’ll tell you how we updated the existing content on the client’s website to make it relevant to the present day.
Then we created a plan to update them with new statistics, strategies, and examples. Here’s how we tracked all content upgrades in one place.
Internal Links Addition
Internal links are crucial for a variety of reasons. These include:
- Quicker discovery and indexing of new content
- Keeping visitors on the website for longer intervals
- Passing link juice from one page to another
- Brand Mentions and Link Acquisition
The next step in our SEO strategy was to provide a focus on off-page SEO parameters. To achieve this, we had to get the client more brand mentions and backlinks.
We put sufficient input into getting branded backlinks too, which would serve a dual purpose of improving brand awareness and SEO.
- Content Promotion & Distribution
Here, the one thing that most marketers forget to give more attention to is content promotion and distribution.
These two things are necessary to ensure that the content you create reaches the right audience. For this, we came up with a powerful content distribution strategy for our client.
