MOBILE FUELING MARKETING
BEFORE:
EzFill is a mobile fueling company based in Florida.
Mobile fueling company had multiple “Smart Campaigns” that basically wasted their ad budget.
Their cost per lead was $220 which is super high for a mobile fueling space.
They had an initial setup that included:
♦ Search campaigns
♦ Display campaigns
♦ YouTube campaigns
♦ Multiple landing pages (for A/B testing)
♦ Experiment Campaigns
AFTER:
Strategies we used:
We went beyond traditional search ads and expand to display and youtube ads to maximise their reach online.
Search and Display ad campaigns are built for each and every city that they are targeting: Tampa, Orlando, Jacksonville, Miami, and Fort Myers – to make the data more granular for further optimizations.
I used Youtube ads to target specific audiences (business owners, companies), in order to raise brand awareness and introduce potential customers to the EzFill services.
Our Achievements in 12 months:
1. Amount Spent: $4.72K
2. Number Of Visitors: $1.42K
3. Average Sale Value: $430
4. Total Conversions: 78
5. Total Sale value: $33,540
6. ROI: 610%
RESULTS:
Till now we were able to bring 80 leads/Mo on average (phone calls and form submissions).
Their cost per lead is $60 – which is a huge performance improvement.
