Gurpreet S. (Preet) turns Google Ads spend into customers.
Google Ads strategist and founder of Digiwolves. 14+ years rebuilding accounts that spend without converting, for e-commerce, SaaS, local services and lead generation businesses. Certified in Google Ads Search and Shopping.
- 14+ yrsmanaging Google Ads
- $200K+earned on Upwork, personal profile
- 24,700+hours of client work
- Top 1%digital marketers, Upwork Top Rated Plus
I fix the strategy underneath your ads.
I started in 2013 leading a 30-person web and internet marketing team at PNR Syntex, then spent time as a data scientist at Amazon. That combination still shapes how I work: every campaign is a hypothesis, and every decision comes from the numbers, not from what looks busy in a report.
In 2017 I founded Digiwolves in Mohali. Since then I have managed Google Ads for e-commerce brands, SaaS companies, law firms, clinics, HVAC and home service businesses and manufacturers across the US, UK, Europe, Australia and India. The complaint is almost always the same: "my ads spend money but do not convert". It is rarely the product. It is usually the setup: the wrong locations, keywords that attract browsers, landing pages that leak, and tracking that counts the wrong things.
I rebuild campaigns around real revenue and cost per customer, not clicks. I work directly on your account, and bring in my team at Digiwolves for landing pages and creative when needed. Either way, you speak to the person doing the work.
Google Ads results, with the numbers.
Every result links to a full case study with the problem, the fix and the data.
B2B SaaS · USA$2,061 → $177Cost per acquisition cut by 91% on almost the same spend. Conversions went from 365 to 4,125 after fixing tracking, match types and landing pages.
Read the case study →
Jewellery store$2.27Min sales from $72.8K of ad spend in 12 months: 909 sales and about 100 quality calls a month, with manual bidding and product landing pages.
Read the case study →
HVAC · Local1,214% ROAS$148,670 in revenue for a heating and cooling company from local search campaigns with call tracking.
Read the case study →
Real estate$390 → $118cost per lead, with leads up from 104 to 548 after rebuilding a self-managed account and adding click fraud protection.
Read the case study →
E-commerce$450 → $48cost per sale on the same $100 a day, with average order value up from $150 to $270 and a 462% ROI.
Read the case study →
Healthcare0.37% → 13.52%conversion rate for a diagnostic centre, with calls up from 4 to 87 after fixing location targeting and keywords.
Read the case study →
Local services$220 → $60cost per lead for EzFill after replacing Smart Campaigns with city-level Search, Display and YouTube. 610% ROI.
Read the case study →
Education · India9 → 256leads in 45 days for one of India's largest music schools, with cost per acquisition halved on a $3,500 budget.
Read the case study →
10 HVAC accounts, before and after.
Swipe or use the arrows. Tap any case study to open it full size.
What I do in Google Ads.
Search campaigns
High-intent keyword strategy, match types and negatives, ad copy and assets built for each search, so you only pay for buyers.
Performance Max & Shopping
Feed optimisation, asset groups, audience signals and channel controls, scaled carefully without breaking account stability.
Pay-per-call & lead generation
Call-only and call-focused campaigns, ad schedules matched to answered hours, and call quality tracking by duration.
Tracking & measurement
GA4, Google Tag Manager, enhanced conversions, call tracking and offline conversion imports from your CRM, so bidding learns from real sales.
Smart bidding & budgets
Target CPA and ROAS strategies, manual bidding where control matters, and budget moved every month to what produces customers.
Landing pages & offers
Pages matched to each search with one clear action, plus offer and funnel fixes that lift conversion rate before more spend.
Display, YouTube & remarketing
Retargeting that follows long decisions, and demand creation for products customers do not yet search for.
Microsoft (Bing) Ads
Importing and adapting winning Google campaigns to reach older, higher-income B2B audiences at lower click costs.
Audits & account rescues
Finding the leaks in an existing account: wrong locations, Display inside search, broad match without negatives, broken tracking.
From team leader to founder.
- 2017 to present
Founder & Marketing Strategist, Digiwolves
Leading Google Ads strategy for clients in the US, UK, Europe, Australia and the Gulf, from pay-per-call to e-commerce and B2B SaaS. Digiwolves on Upwork: 70,000+ hours and 100% Job Success.
- 2017 to 2019
MBA, Sales and Marketing
Formal training in marketing strategy, alongside running client campaigns.
- 2015 to 2016
Data Scientist, Amazon
Data-led decision making that still shapes how every campaign is measured.
- 2013 to 2015
Digital Marketing Team Leader, PNR Syntex Pvt Ltd
Led a team of 30+ people in web design and internet marketing.
- Certifications
Google Ads Search · Google Ads Shopping
Verified on Upwork. Top Rated Plus, and Top 1% of digital marketing experts on Upwork.
What Google Ads clients say.
Word for word from Upwork. Read 200+ more reviews or see my Upwork profile.
"Gurpreet is an exceptional PPC expert! He resolved my ad error within just one to two hours, demonstrating impressive expertise and efficiency."
"Gurpreet is very knowledgeable and good at what he does. I can definitely recommend him to anyone who needs help with Google Ads."
"Gurpreet was always a pleasure to speak with and provided critical insight regarding our Google Ads account."
"Gurpreet knows perfectly about PPC Campaign and optimization. Is also great + fun chatting and working with him, he helped a lot with our campaigns! I totally recommend him, thank you!"
"Preet is very knowledgeable and strives to meet our goals. Preet works for us to get the results that we desire."
"Hired Gurpreet for a quick consultation, and he was honest about what could be done."
Where I am taking my work next.
Bidding on real revenue
Moving every account to optimise for paying customers: offline conversion imports, enhanced conversions and CRM data, so Google learns from sales, not form fills.
Performance Max with control
Using Google's new channel and budget controls to get PMax reach without letting spend drift into placements that never convert.
Ads that work with AI search
As AI Overviews change the results page, building campaigns and landing pages that still win the click from high-intent buyers.
Start small or go all in.
Google Ads audit
I review your account and tell you honestly where budget is leaking and what I would fix first. Try the Google Ads forecast calculator before we talk.
Book an audit call →Account setup or rebuild
Campaign structure, keywords, ads, conversion tracking and landing page recommendations, built to convert from day one.
Tell me about your account →Ongoing management
Monthly optimisation, testing and reporting on cost per lead and cost per customer, with the Digiwolves team for pages and creative.
See PPC management →
Let's find out why your ads are not converting.
Tell me about your account and your goal. I reply personally within one business day.
- ✓ Book a call directly
- ✓ hello@digiwolves.com
- ✓ +91 76588 24741 (call or WhatsApp)
- ✓ Hire me on Upwork