MOBILE FUELING MARKETING
👉 EzFill is a mobile fueling company based in Florida.
👉 Mobile fueling company had multiple “Smart Campaigns” that basically wasted their ad budget.
👉 Their cost per lead was $220 which is super high for a mobile fueling space.
👉 They had an initial setup that included:
♦ Search campaigns
♦ Display campaigns
♦ YouTube campaigns
♦ Multiple landing pages (for A/B testing)
♦ Experiment Campaigns
Strategies we used:
👉 We went beyond traditional search ads and expand to display and youtube ads to maximise their reach online.
👉 Search and Display ad campaigns are built for each and every city that they are targeting: Tampa, Orlando, Jacksonville, Miami, and Fort Myers – to make the data more granular for further optimizations.
👉 I used Youtube ads to target specific audiences (business owners, companies), in order to raise brand awareness and introduce potential customers to the EzFill services.
Our Achievements in 12 months:
1. Amount Spent: $4.72K
2. Number Of Visitors: $1.42K
3. Average Sale Value: $430
4. Total Conversions: 78
5. Total Sale value: $33,540
6. ROI: 610%
Till now we were able to bring 80 leads/Mo on average (phone calls and form submissions).
Their cost per lead is $60 – which is a huge performance improvement.